The new brand of Kylie Jenner
Kylie Jenner, the youngest child of the well known Kardashian’s Family, released her Make up brand ” Kylie Jenner Cosmetics” in November 2015.
This 18 years old fashionista were the center of the attention with her brand this year. This was such successful that the first three matte lip kits that she putted online were soldout in one minute which caused a momentarily crash of ther site.
The fact that she is one of the most followed personality on the social media created this huge phenomenon. Since the creation, the brand never stopped to grow and new products have been added to the repertoire.
What is it that Kylie Jenner with her brand does differently from other people in her field? She hires the right people and does the right things. Even if she is still young she acts like a grown business women. Her fanbase is large and devoted but that is not always the case when it comes to selling. For Kylie it did.
She is in the spotlight since her childhood with the TV show Keeping Up With the Kardashians. She used this fame smartly for her Brand. With more than 60.5 millions of Instagram’s followers, it was a good start to launch her brand.
With many make up tutorials, instagram and youtube publicity for the brand of Kylie Jenner, including her famous friends to communicate on her products, she did a web communication so followed that her brand become bigger and bigger every day.