Brand Identity Reputation : Subway – the sandwich leader

 Brand Identity Reputation

Subway is an American fast food chain, selling mainly sandwiches and salads. Indeed “Subway” is a pun word referring to Submarine Sandwich (“submarine sandwich”). Futhermore the bread resembling a submarine and also meaning subway in North American English. In 2010, Subway became the largest fast-food chain, surpassing McDonald’s2 in the number of restaurants, with nearly 45,000 restaurants in 110 countries in 20173.

Target

Subway is a fast-food chain serving a relatively young audience (adults aged of 16 to 45). 50% of clients are under 30 years old. According to a CRIOC study, 97% of children aged 7 to 10 offer their parents the purchase of Subway products.

Product placement

For its Brand Identity Reputation, Subway makes use of product placement in the television series Chuck. In 2009, to ensure a third season, fans of the series visit Subway April 27, 2009 8 to convince NBC to continue Chuck. Finally,a third season is ordered. And someone close to the case says the product placement on the show is Subway’s best advertisement “for several years” 9. In France, Subway sponsors local teams, distributes coupons and offers a musical program and dedicated spots via its own radio. In Quebec, TV commercials feature a monkey wearing a Subway jersey.  Experiencing some wacky adventures in the restaurant universe, such as giving viewers short games of less than 10 seconds … Unknown-2

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