Brand Identity Reputation : “L’Atelier d’Amaya” a success story

The necklace or the bracelet you dream of is too expensive ? Don’t worry, a young creator, Amaya has launched her brand 6 years ago in France in Bordeaux, that is called all simply “L’Atelier d’Amaya“. This brand is awesome because of the quality of products and prices that are affordable. But also because of his incredible success…



Amaya always liked jewels, simple ones but with some delicacy. That’s why, 6 years ago after her graduation she decided to launch her own jewelry brand. And open a shop in the city she lives : Bordeaux, in France. That’s automatically a success and then has opened some others shops in France (Toulouse, Aix-en-Provence and more recently : Paris).

During years, she has seen her success grown and so improved her collection and kind of jewels. Indeed, at the beginning she was doing only bracelet in silver. Now, she sells bracelets, necklaces, rings and earings in silver and plated-gold and plated-gold-pink. Plus, she developed a kid and man collection.

So, with her large collection she can satisfy (almost) everyone.


But how is it possible to have known a huge success like that in a very short time after opening her first shop? Indeed, today, especially in the Toulouse shop, you need to wait in front of the shop, there’s a queue because there are too many peoples inside the shop. What a success !

So to me, this incredible success is explainable because she has automatically analyzed which kind of people would like to wear her jewels : girls around 15 to 35 years old. These jewels are so delicates and pretty, they are made in such a way that they fit perfectly for a teenager in high school then for a mother of 40 years old.

L’Atelier d’Amaya” is a new way to consume and wear jewels, and personally, I like it !

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